digiCreative Blog
Safari top browser for site
This is an analysis of the browsers that have visited a client's website over the past 30 days. It's interesting to see that Safari is beating Internet Explorer!
How much is it costing you not to be at the top of Google?
Telecom XT Data Weirdness
I've been using a bit of mobile broadband recently on Telecom XT, and wanted to check my data usage. So I login to Telecom's website to check:
Kane joins the team
digiCreative would like to officially welcome Kane Hall to the team!
Kane joins us with a strong background in web design and development, gained from completing a Bachelor of Media Arts (BMA) from Wintec in 2008 and then completing freelance design work. He has come into digiCreative keen to further grow his skills and is already enjoying bouncing creative ideas around with the team. Kane proudly describes himself as a determined, focused, and passionate designer, and he is looking forward to working with all of our fantastic clients on their web development projects! He is always happy to talk web, but also enjoys other creative pursuits like music (DJing at local venues), gaming, and concept art. Be sure to say hello when you’re next dropping by the office, and make him feel welcome.
Email Newsletter Usability
Internet users generally have a higher emotional reaction to receiving newsletters than general web surfing, usually seeing internet sites as a tool to quickly use then put aside. Newsletters allow us to create positive interactions within clients, creating more of a bond than a website alone can. However, if done wrongly, they can create problems which have a negative effect on customers.
The layout and writing of a newsletter both need superb usability to retain the user's attention as well as being seen as helpful and relevant. This will reduce one of the stresses of modern life and improve the connection between businesses and clients. You can read the full details at this interesting article from Nielson Norman Group
Even if you're on the front page of Google, ranking still really matters
So you see your rank really does matter. Being in the top 3 is really much better than being somewhere further down the page, even if you do rank on that first page of Google results.
500 million searches on Google daily
Today more and more people are using the Internet. Every day, 500 million searches get processed by Google. There are around 110 million unique websites, and more than 1 trillion individual pages.
The challenge for businesses is to get found amongst this huge number of websites. The solution is to have a market-niche that ranks well on Google. An effective Search Engine Optimisation (SEO) campaign puts a website at the top of Google’s results, ensuring that it is seen by a large audience.
For tips on how to do this, see our blog posts Using the Right Words and Eight Website Promotion Tips. Otherwise you can contact us to get us to do the hard work for you!
Webmail (Google Apps) Attachments Tips
I received an email from Google Apps with some similar tips, and so I thought I'd share:
1. Drag attachments from your desktop to your message
Simply drag files in from your desktop right into your message. Please note this only works in the latest versions of Chrome, Firefox, and Safari .
How to Write a Blog
Often I get asked "how do I write a blog post?". I thought the following articles may be helpful in answering the question:
How to Create a Good Website Homepage
The job of your website home page is to:
1. Attract visitors through Google (Google still does over 90% of search in NZ)
2. Tell people how they can benefit from your services
3. Get them to take the first step by clicking to the next page
Most visitors won’t read a lot of text. Make sure you have good headlines. Long headlines are fine. Also people will look at pictures and video, and the captions below them.
Calls to action are what prompt a visitor to solve their problem by taking the next step. This next step can be as simple as clicking through to your next page. Have a call to action on every page, to take the visitor to the next step. Also include your contact details, to make it easy for visitors to get in contact.
If you feel like your website home-page isn’t generating the results you want, get in touch with Matthew to have a quick chat about it.