digiCreative Blog
A few new websites..
We've launched a few new websites recently, what better time than now to check them out:
Creating an Interactive Website
Are you looking for a way to bring your website up to the next level? A place where your current and potential customers can interact with you?
The inclusion of a blog on your website can be one of the easiest and most cost-effective methods of providing up-to-date, relevant and truly interactive content. Not only will your visitors appreciate the opportunity to ask questions and comment on your blog posts (articles), the blog can also help other people find your website using search engines. Search engines (such as Google) will catalogue each post and display it when someone searches for a topic that is relevant to that blog post. As you regularly add information to your blog, this will build up an increasing number of pages improving the likelihood of it being found by potential customers.
Using the Right Words
Writing persuasive website copy that converts visitors into customers is key. There is no point in increasing the number of visitors to your website, if they are immediately turned away.
That said, all the text on your website will be analysed by search engines like Google. If the text you write has a good match with someone’s Google search query, your page will show on the search results. Hence using the right words is very important to get website visitors from Google.
How do you find what people are searching for? This is where keyword analysis comes in – finding the right words to use. Two free tools that we recommend are:
A Twitter About Tweeting
Recently a new word has entered our everyday language. Used initially by just a few, ‘Twitter’ is now being commented on by the media and soon enough we will find the word in our dictionaries alongside Google, email and other such computer jargon. So what is Twitter all about and how can you use it to grow your business?
digiCreative on Twitter
Do you use Twitter?
You can follow our updates at twitter.com/digicreative
Not sure what Twitter is?
Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
New digiCreative website launched!
We've launched our new website! We hope you enjoy our new online look.
Video for the web
If a picture tells a thousand words, a video must tell millions. More and more businesses are recognising the value of having video on their websites. From online tutorials to education videos, they can be one of the most effective ways to inform visitors on what you have to offer.
Many people find it quicker and easier to learn through video rather than reading screeds of text. Some companies introduce their employees on their site through video, giving the viewer a feeling of inclusion. Some have frequent video updates about new developments. Some companies post straight ads, some post tutorials on products or services, and some use animated graphics.
Good User Interface = People Friendly Website
I was looking through a website the other day, and thought that its people-friendliness needed to be improved. The site worked, but didn’t look great; it contained lots of useful information – if you could find it. This got me thinking – often the focus of a website is too much on the technical site, while its actual users are people. People want something that’s simple, looks nice, and is easy to use – elements that are all too often missing in the world of cyberspace.
I personally think that the people side of websites is undervalued. Improving the user-interface of a website can sometimes work wonders.
