e-Marketing
Improve Your Google Ranking
Search engines represent the single most important source of new website traffic. Hence it is important for your website to be well-ranking on search engines (e.g. Google). We can provide optimisations to help your websites Google ranking, by:
- Performing keyword research, to analyse the volume and competitiveness of relevant search phrases. If you would like to do some keyword research yourself, check out our article on this.
- Optimising each page for particular search phrases. We have a comprehensive 10-step process to go through on each page.
- Providing Google a direct feed of all the website pages (read the technical details here).
- Creating incoming links to your website.
Social Media
Social Media (such as Facebook and Twitter) is a great way to connect with other people online. This is also a great way of connecting with existing and potential customers, suppliers, and partners. Click here to read our article about how Twitter can help you grow your business.
Online Advertising
Pay-Per-Click advertising (such as Google AdWords) is a way of online marketing. When you perform a search on Google, you will see the ads as "Sponsored Links" in the right-hand column. This allows AdWords customers to target specific searches, made in specific geographical regions. The customer is only charged when a user actually clicks on their link to visit their website. The ongoing cost-per-click would depend on the competitiveness of the chosen search target market.
Measurable Results (Google Analytics)
Unless you know who's visiting your website, you cannot measure its success. Google Analytics allows you to see how many visitors you have, when they visit, where they are from, and what they look at on your website. These statistics also show you what search engine phrases viewers and finding you with, and what websites are referring viewers to you. This allows you to track the effectiveness of your website, and also provides information to help you improve its effectiveness. We then email you monthly Google Analytics reports.
Email Newsletters / Email Marketing
We can setup email marketing, to allow users to create, send, and track email newsletters. Our email marketing system includes:
- The ability to send out personalised newsletters to a large number of recipients3
- Having subscriber list management - including the ability to import lists of subscribers, and allow people to automatically sign-up through your website
- Compliance with the Unsolicited Electronic Mail Act (which requires an unsubscribe facility)
- Providing newsletter tracking and statistics
- We can also create a newsletter theme, so that the newsletter looks in-line with your existing brand
We would love to have a chat with you about what your website is currently doing for you, and what it could do.
Please contact us to find out more, or to arrange a free, no-obligation catch-up.
