The Next Generation of Websites
The Next Generation of Websites
The world is moving at an increasingly alarming rate! What used to be an eight hour drive is now a one hour flight, the daily walk to the letter box is now a click on the Inbox button and the screeching of a dial-up modem is now the connect anywhere convenience of wireless internet. But how does this affect the future of your website?
Though the traditional ways still exist (for the most part), the options available to you and your customers are ever increasing. One trend that has become clear is the increase of internet usage from mobile phones.
In 2007, 25% of all mobile phone users world wide accessed the internet from their phone and 30% of internet access was exclusively from mobile phones (more info). And these figures are set to grow, grow, grow especially in the Asia-Pacific region which is expected to account for 43.9% of all mobile subscribers by 2013 (more info). But don’t be fooled, this is not just for the younger generation, “the most rapid growth has occurred among consumers 35 and older” (more info).
So how can you and your website respond to this change?
- Be aware that there will already people looking at your website from their mobile phone. Think about how it will look in this medium – try it for yourself and see what sort impression it makes on you.
- Think about what information might be useful to someone on the move, eg. can a potential customer looking for your store easily find a map on your website while parked on the side of road seemingly lost?
- When including your website address on advertising, consider which medium people may be using to view that website. For example does the website address on your company vehicles point the potential customer to a product that may be useful to them while they are stuck in traffic? Is that same person able to place an order right there and then?
To find out more about updating your website or any questions you may have please contact Kim Raggett by email kim@digicreative.co.nz or telephone on 07 959 8230 ext 6.
