Top 10 Tips for a Charity Website
Top 10 Tips for a Charity Website
1. Know Your Website Purpose
This is key. Everything else leads back to your website’s purpose and goals. Your website goals could include converting visitors to members, providing info to existing members, building your email newsletter, building awareness, and collecting donations.
2. Make it Easy to Use
Everyone appreciates a website that is easy to use. The layout design should be consistent throughout the site, the menu should be easy to use, the text easy to read, and links easy to identify.
3. How to Get Involved
Let visitors know how they can become involved. Donating money is one way, but also suggest other ways they can get involved.
4. Accept Donations
You should have a donate button that is obvious and easy to find. Accepting online credit card donations is easier than you may think. Including a funding goal is also a good idea.
5. Keep in Touch
Allow your visitors to easily stay in touch with what you are doing. Provide an email newsletter sign up box, and have links to your Twitter and Facebook pages.
6. Use Video
Video is the way of the future. It doesn’t need to be fancy, most digital cameras can now take video. As well as using the video clip on your own website, upload it to YouTube and other video sharing sites to gain leverage.
7. Contact Information
Make it easy for visitors to find your contact details. Don’t just have a contact page, but also include your contact details in a side-block or in your site’s footer.
8. Ongoing Maintenance
Use a Content Management System (CMS), so you can edit your website yourself. This will allow you to keep your website up-to-date and relevant.
9. Write for Search
Search engines (like Google) only read text. They read all the text on your website, so give some thought to write the words that people are searching for.
10. Measure the Results
Use Google Analytics to track how visitors find your website, and what they are looking at. Otherwise it’s difficult to measure how well your website is achieving its goals.
Find Out More
DigiCreative specialises in creating websites for non-profit organisations. This can start with a free website, or move up to more sophisticated options. Contact us to find out more.
