Video & Photography
If a picture tells a thousand words, a video must tell millions. More and more businesses are recognising the value of having video on their websites.
From online tutorials to education videos, they can be one of the most effective ways to inform visitors on what you have to offer.
Many people find it quicker and easier to learn through video rather than reading screeds of text.
Some companies introduce their employees on their site through video, giving the viewer a feeling of inclusion.
Some have frequent video updates about new developments.
Some companies post straight ads, some post tutorials on products or services, and some use animated graphics.
Want some tips on video for the web?
> Click here to see our blog post on this topic
A photograph truly does say a thousand words. If you are marketing a product, service or even a person, a well chosen photo could be the making or breaking of the look and style of your site.
Photographs done by a novice will never be as good as photographs by a professional. It is often better to spend a little extra to represent the image and style you want your customers to see. To talk further about how our professional photographer could help you, please contact us.
Tips if you do take your own photos
- Use a good quality camera. It’s not just the resolution (mega pixels) that counts, but also the quality of the lens and image receptor. Sorry, cellphone cameras simply do not cut it!
- Consider the composition of the picture, the angle, the colours, the lighting, and ask yourself what you are trying to say with the picture.
- Once you have the photos downloaded onto your computer, you will need to edit them. This involves cropping (cutting bits out), resizing, adjust brightness, contrast, or colour.
- It is a good idea to optimise the file size of your photos, before uploading them to your website.
- For working with and editing photos, we recommend Google’s Picasa - downloadable for free at picasa.google.com.